Meta is accelerating its push into generative media technologies with the development of a new image and video generation system internally referred to as “Mango.” According to sources familiar with the matter, the company is also working on a complementary large-scale text model known as “Avocado.” Both systems are expected to enter public release in the first half of 2026.
The move signals Meta’s intent to strengthen its position in the rapidly evolving content creation landscape, where competition among major technology firms has intensified over the past year.
A Strategic Step in the Video Generation Race
Video generation has emerged as one of the most contested frontiers in modern machine learning. While text and image synthesis have matured quickly, high-quality, controllable video generation remains a significant technical challenge.
With Mango, Meta aims to address this gap by combining visual consistency, temporal coherence, and higher-resolution outputs. The initiative places Meta in more direct competition with offerings from OpenAI, Google, and emerging specialized startups.
How Mango and Avocado Are Expected to Work Together
Although Meta has not released technical specifications, industry observers believe Mango and Avocado are being designed as interoperable systems rather than standalone tools. Avocado is expected to handle advanced language understanding and structured prompting, while Mango focuses on translating those inputs into dynamic visual outputs.
This dual model approach reflects a broader trend toward integrated content pipelines, where text, images, and video are generated within a unified framework rather than through separate tools.
Implications for Creators and Platforms
If released as planned, Mango could significantly impact digital content workflows across social media, advertising, and entertainment. Meta’s vast ecosystem, including Instagram, Facebook, and emerging immersive platforms provides a natural distribution layer for such technology.
Analysts suggest this could lower production barriers for creators while increasing the volume of high-quality visual media across Meta owned platforms.
Looking Ahead to 2026
While Meta has not confirmed a precise launch date, internal timelines reportedly point to early to mid 2026. As development continues, regulatory scrutiny, content authenticity concerns, and creator safeguards are expected to play a role in shaping the final product.
What is clear is that Meta’s investment in Mango underscores a broader industry shift: visual generation is becoming a core battleground in next-generation digital platforms.
